The day the media died?
Okay, clearly I have been spending too much time on YouTube. The truth is that our Senior Digital Consultant, Russell Easther sent these too me and while at over 9 minutes this video on YouTube is...
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Benchmark your media strategy, not just your media buying
Good buying is no longer enough. With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously. “The...
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The right media strategy is more important than the right price
Cheap media can be like discount beef for a Hindu or half price pork for a Hasidic Jew. There is no point saving a fortune on the buy if the product you are buying is wrong for the audience. Yet many...
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Media negotiations and media buying benchmarking
One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the...
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What is the best media buying strategy – buy early or buy late?
Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a...
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12 innovative media options you may not see proposed by your media agency
We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your...
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